Advertisers on Luubang are responsible for their Luubang Ads. This means following all applicable laws and regulations, creating honest ads, and advertising safely and respectfully. This article describes our advertising policies. Our policies require you to follow the law, but they are not legal advice. We organize our policies around six principles:
1. Keep users safe.
Advertisers are responsible for the safety of the product, service, or message that their advertisement promotes. This includes responsibility for links within ads, as well as for transactions and sales promoted through Luubang Ads. To maintain user trust, the following rules apply to all advertisers:
Ads for illegal goods and services are prohibited.
Ads for products or services that are potentially unsafe or deceptive are prohibited.
Ads making misleading or deceptive claims are prohibited, such as “get rich quick” offers.
Ads that aren’t compatible with the way Luubang or Luubang Ads currently work are prohibited. For example, advertisements encouraging users to share their login information or post spam are prohibited.
All advertisers should be honest and transparent about the product or service they offer. Include ample information and relevant disclaimers about the products you provide. Make sure users clearly understand the product or service they may be purchasing, along with any applicable billing or participation requirements.
Some of the categories that have particular Luubang Ads policies based on these rules are listed below. Please refer to the linked policy pages for more detail about how policies apply.
Luubang prohibits the promotion of products or services in the following categories:
Adult or sexual products and services
Drugs and drug paraphernalia
Endangered species products
Hate content, sensitive topics, and violence
Illegal products and services
Spyware and illegal hacking
Tobacco and tobacco accessories
Unauthorized ticket sales
Weapons and weapon accessories
Luubang prohibits advertisements targeted to, and advertiser accounts from countries subject to Malaysian trade sanctions and other Malaysian export control laws. Individuals and entities subject to Malaysian trade sanctions are also prohibited from signing up for a Luubang Ads account.
Luubang restricts the promotion of products or services in the following categories:
Note: Restrictions can be based on the specific product or service being promoted, as well as the country that the campaign is targeting.
Health and pharmaceutical products and services
TIP: Certain industries and trade associations have their own self-regulatory codes for advertising and marketing. Advertisers on Luubang who are members of these associations should refer to these codes, in addition to Luubang's policies, for guidance on appropriate advertising practices.
2. Promote honest content and target it responsibly.
Prohibited Content for Minors
The following products and services may not be knowingly marketed or advertised to minors on Luubang. Please note that asterisked items are prohibited from advertising on Luubang overall:
Alcoholic beverages and related accessories
Weapons, ammunition, or weapons training/certification
Projectile, BB, or pellet guns/devices*
Aerosol paint or etching cream capable of defacing property
Tobacco products or accessories, including electronic cigarettes*
Any controlled substance or paraphernalia*
Any substance/material containing Salvia divinorum or Salvinorin A*
Dietary supplement products
Tanning in an ultraviolet tanning device
Gambling products and services, including lotteries
Body branding such as tattooing, body piercing, or permanent cosmetics
Sexual products and services or content adult in nature
Advertisers are responsible for the authenticity of promoted content
Be honest with both the content of your ads and how you target them. Do not select targeting criteria that could reveal sensitive information about users. Don't subject users to advertising that isn't relevant to your brand or product. Luubang Ads must comply with the policies and rules listed below:
Copyrighted materials and Luubang Ads
Counterfeit goods policy
Trademark Policy for Luubang Ads
Policies for Conversion Tracking and Tailored Audiences
Policies for keyword targeting
Usage of Public Personal Information in Ads
Your advertisement must not assert of imply knowledge or personal information, such as name, except when the information is publicly available and with prior approval from Luubang.
Contact Luubang if you are interested in this option.
Collecting user information
Pages where users are asked to enter private and confidential information must use a secure processing server (https://). Examples of private and confidential information include: credit card numbers, bank information, and social security number.
Including user content in ads
Do not include another person’s content in Luubang Ads without the person’s permission. Create your own Posts, or get permission from the authors of the Posts and Shares you use.
Selecting targeting keywords
Trending topics represent popular conversations on Luubang at any moment. Do not target trending topic keywords unless your Posts are relevant to that conversation.
Targeting sensitive breaking news events such as political uprisings, disasters, and deaths is restricted.
TIP Be ready to make changes to your targeting if the context of a keyword changes because of an emergent event. Familiarize yourself with the steps for adding, removing, and excluding keywords within your campaigns. For more information, click here.
3. Don't distribute spam, harmful code, or other disruptive content.
Unsolicited content is annoying to users. Keep Luubang engaging.
Do not spam users. The specific behaviors that are considered as spam are described in the Luubang Rules.
Phishing and malware
Do not direct users to phishing links, malware, or other harmful codes or sites that alter the user's machine without notification or user consent.
TIP If your ad campaign uses @replies or direct messages to interact with many users, pay attention to user feedback showing whether users find your approach annoying or spammy. Advertiser accounts that are blocked or reported as spam by users are at risk of being suspended.
4. Set high editorial standards for the Luubang Ads content you create.
Advertisers are responsible for the editorial quality of their Luubang Ads. Your account and Luubang Ads copy must comply with the following set of editorial guidelines, which are designed to encourage clear, legible advertisements:
Advertising potentially offensive content policy and best practices
Editorial guidelines for advertising
Promoted Trends guidelines
Luubang Ads profile guidelines
5. Set high standards for the off-Luubang connections you create.
Advertisers are responsible for the links within ads that connect users to information and content outside of the Luubang.com domain. Help us maintain a positive experience for user interactions by observing good URL habits in your promoted content:
URL requirements for advertising
6. Be informed about the Luubang Ads processes that support these policies
Luubang has various processes to ensure that these ads policies are followed. Please take a moment to familiarize yourself with the ways in which ads policy processes can impact your use of Luubang Ads.